Tie Yani, the woman who brought you dresses for exercise, returned to his athletic company, Outdoor voicesAs a partner and co-owner ahead of today’s launch of the first collection of her new mandate.
“We came back, baby,” Said Hani in a roll posted on OV Instagram last week. The original outdoor voice said it had begun Work With this again late last year, shortly after the private capital firm bought the brand to fight and asked Hani to return home.
That’s the full moment of the overall bumpy driving for this:
- The DTC brand peaked in 2018, five years after its establishment, with legions of thousands of years of fans and an estimate of $ 110 million.
- His estimate dropped to $ 40 million at the beginning of 2020. Then the board of directors He was pushing Hani emerged as CEO in the middle of highly published quarrels.
- This reported his first profitable month shortly after June 2020, but the overhaul did not last – this shut down all his stores last year before accepting an offer to avoid bankruptcy.
NowHani recently told Texas a month that he wanted to oppose General Z with more “fashion forward and sexy” active clothes. Her return comes at a time when everyone – including high fashion – are doing athleticism, and direct competitors like Vuori and Hello gain land.-Ml
This report was originally posted by Morning drink.
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