– – Financing the future. Even when they are not food residents, women tend to make many of their financial decisions to their households, including charity giving. And with the upcoming great wealth transfer, in which especially women are expected to be inherit trillions of trillions The dollars, which can have deep effects on charity giving all over the country in the near future.
It is according to Margaret Richardson, Chief Gofundme Marketing and Corporation Officer, with whom I discussed last week about women and philanthropy and the latest launch of the company’s products. According to Richardson, women are more confident than ever. And while they can and managed to manage many of these household tasks, many are also looking for ways to make their finances happier.
“Womennians are often charity decision makers already in their families and we see that trend only because women have more resources and more responsibilities,” Richardson said.
This is one of the reasons that GoFundme launches its latest product today, the one he hopes will make charity giving easier and more functional – and will attract some of those trillion. Called Giving fundsIt is a kind of donor -advised fund that will allow users to contribute to charity investment accounts, exactly on the GoFundme page.
Funds advised by donors, or duff, grow in popularity, as I wrote last year. They are tax -tax accounts for charity, which can invest lump sums or automatic repetitive contributions; In the end, contributions and benefits will go to charity, and they grow without tax. It may be useful to think about DAFS as similar to 401 (K), health saving account or 529 accounts. Money contributed to DAF cannot be returned, it is an effective charity contribution and donors generally have the right to take urgent tax cuts.
The benefit is that you can donate now, get that tax cut now (if you put), invest the funds, and then you have more to give in the future. Gofundme is in partnership with fund managers such as Blackrock, Global Global Advisors and Vanguard to advise investment options, which are a number of funds trading.
Although many financial institutions offer DAFS, Richardson says the benefit of doing the gofundme is that users will have all their charity to provide centralized and receive one annual tax document. There are no management fees and there is no minimum balances, and users can give their assets to any of the 1.4 million charity on the platform.
Despite their tax benefits, Duff are still pretty niches – only about 1% of Americans use them, Richardson says, though the increasing part of the total annual US charity contributions arise from them with each passing year. But the Gofundme page that offers them can be the beginning of expanding their appeal – after all, there are about 200 million users of all levels of income, breeds and generations. It can be the first exposure of many peoples to the investment tool.
And, she says, it makes it easier for people to plan forward. Many users come to GoFundme after a natural disaster or another event to find reasons for donating. If they already have a pot with money waiting for them to donate – and it probably rose as it was invested – it can make all their charity to give more light.
“This could be a truly effective and effective way for people to … get the door to the door quickly when organizations need it most,” she says.
Alicia Adamcik
Alicia.Adamcik@Fortune.com
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Splitting words
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