“From ₹ 1 bow to 1 ₹ ₹ ‘: Anpam Mittal calls Sharma Jii Ka Ata investing his” mission “, not just business

Anupam Mittal, founder of Judge Shaadi.com and Ark Tank India 4, recently shared an inspiring update by Sharma Jii Ka Ata, a brand he invested in 18 months ago. What began as a small shoot in Puna, generating 1 lacquer per month, has now expanded to the factory of 20,000 square meters, approaching up to 1 pounds in monthly income.

Mittal described this growth as a story of elasticity rather than rapid funding or aggressive scaling. “18 months ago, when I invested in Shara Jii on the Shark Tank India, it was only a small shoot in Puna – grinding at ATA for 1 l/monthly in income. Today? They hit close to 1 ₹ CR/month, work from the 20,000 -square -foot factory and are ready to become a real D2C power. But this is not the story of rounds of funding or blood – it’s a story of elasticity, “he wrote in a LinkedIn post.

He shared that the founder of the brand, Sangeta Sharma, began to grind his Ata in 2016, after realizing chemicals and additives purchased at the store. Her trip was deeply personal – she dealt with a serious injury to her son’s intestines and her husband’s heart attack when she decided to take things into her own hands.

“On the day of shopping, she was shocked to discover that the ATTA is full of chemicals and additives. Without a trusted flour grinder in sight, she did what she wouldn’t: she bought a chuck and began to grind her own – not to start a business, but to solve a personal problem, “Mittal wrote.

The word is spreading, and what began as a necessity for her family soon turned into a prosperous job. “Soon, a word is spreading about her pure, indelible. What began as a way to feed the family evolved into an entrepreneurial journey, the one driven by persistence, passion and dedication to quality, “he added.

Today, Sharma Jii Ka Ata is more than just a flour brand. With its sons, prana and tanishk, growth handling and operations while it focuses on product improvement, Sangeta’s vision shapes a brand that aims to bring purity to millions of Indian homes.

Mittal reflected his key teachings from this experience:

🔹 The best entrepreneurs start with a personal problem.
🔹 They give priority to passion and product around endless planning.
🔹 They build brands that resonate with authenticity.

Expressing his deep connection to the brand, Mittal wrote: “For me, this investment has become more than a business opportunity – it’s a mission. The charms have become a family, so much that they call me “charmaji ka beta”. “