Raising, Pop and Fiz – Soda icon from India, once marked the summer afternoon with a burst of sweetness and marble housed in the bottle neck. Decades later, the same nostalgic experience is undiscovered for a global audience, not the street cars, but the shelves of supermarkets. Rebranded as a bare pop soda, the desired drink now has an international comeback, thanks to the pressure of the agricultural and processing authority for the development of food products (Appes) under the Ministry of Commerce and Industry.
After the main part of the Indian households, naked soda reappeared with a new identity-naked pop soda-and makes strong entrances to international markets. Remains from an apped, this revival is part of the wider initiative to promote Indian heritage beverages globally.
The darkened drink has already entered the countries of the United States, Britain, Europe and the Gulf through trial shipments. In the Gulf region, partnership with fair exports India has provided space for shelves across Lulu hypermarkets, one of the largest retail chains in the area. The answer, the Appa said, was overly positive.
In the UK, naked pop soda has surpassed its nostalgic roots to become a trendy drink, resonating with consumers looking for traditional flavors in a modern avatar. It’s not just a soft drink – it’s cultural storytelling in a bottle.
To mark its international debut, the flag ceremony took place on February 4, 2025, organized by ABNN with the support of the Appeal. The event symbolized more than launching products – indicated India’s intention to lead with authenticity in the global beverage industry.
The great attraction is her packaging, which retains the signature of the pop -up, reviving the famous burst of shoots that have grown Indian consumers. This small detail has played a major role in its allure abroad, married to nostalgia with novels.
The Apped Also noticed the naked pop soda at the International Food and Beverage event (IFF) London 2025, held from 17th to 19th. The platform has allowed Indian entrepreneurs to engage with global buyers and show the breadth of processed food contributions in India.
Because naked pop soda finds new fans around the world, it does more than quenching thirst – it tells the story of India’s food heritage and proves that home flavors can stick against multinational giants.
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