Arkhana Jahagirar, founder of Rukam Capital, threw into the spotlight at what she calls the biggest entrepreneurial obstacle in India: execution. “We believe in shortcuts. And that’s the real challenge,” she said, claiming that despite the huge market and innovative ideas, businesses stumble when it comes to delivering permanent service.
In LinkedIn’s post, Jahagidar wrote: “India is not short market size. We are short for execution. Especially in services. You can build the platform. Demand for matching and supply. Design the whole funnel.”
“But then comes the right game: delivery of that service, every day, with consistency. Here things break. Not because the idea is disadvantage. But because the execution in India is brutal,” she explained.
“You are moving: Chaos for compliance, cultural resistance to the structure, deep rooted habit of Calta Hai and people are constantly trying to overcome the system.”
Quoting an example, she shared: “Someone once asked Alay Singh Bahal (founder of an urban company) If service providers eventually just stole clients and go straight. This question just tells you everything. Even after years of trust, creating jobs, driving volume, that’s still the first thing people have assumed.”
Emphasizing the underlying challenge, Archana wrote: “Not because the urban company was not running. But because we, as a country, still do not believe in systems. We believe in shortcuts. And that’s the real challenge. No tech.
Her post hit chord online, causing strong reactions.
“Very well said, it’s so true – trying to clever the system. It’s Deep Rooted because we have got a better deal. Time/We Could have used that time productively. So uncommon these Days.
Another comment, “India is a difficult country to break into consistency. Everyone in the supply chain requires it to shorten the process for its own benefit. The amount of energy and the efforts of the CC team and consistency is intense. Imagine if we could trust our team and partners.
“Absolute place. Execution is the real battlefield in India-no lack of ideas or opportunity, but because of the cultural and systemic challenges that oppose consistency. The real rush. And belief in the structure, “he shared a third.
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