Former Anhuser-Bush CEO reveals how the company lost its way to Dei. Anson Freriks, former CEO of Anhuser-Bush, spoke with Fox News Digital about how his former employer lost the sight of his American values.
Former CEO of Anhuser-Bush has criticized the company’s decision to join Dylan Mulvani, saying it is not “authentic”.
“The problem with the Bud Light Dilan partnership Mulvani was not an authentic partnership at all,” Anson Frerix told Fox News Digital. “They took care of many of those special interests.”
Frericks started his career at Anhuser-Bush in 2011 and has been with the company for more than a decade. He said Digital Fox News He realized that he had to leave when Dei prevented the brand from making what was supposed to be business decisions, such as a veteran -owned partnership Black rifle coffee.
“I joined the company that I thought was a great meritocracy, and then I saw that the company was really changing, especially after 2020, 2021, when the Dei movement really got steam,” Frerix said.
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Former CEO of Anhuser-Bush says Bud Light has yet to recover after the controversial partnership of transgender influential Dylan Mulvani. (JC Olivera / Variate through Getty Images / Jakub Porzycki / Nurphoto through Getty Images / Getty Images)
The former CEO left the company before the controversial partnership in 2023 Transgender influential Dylan Mulvani. The emergence of a reaction, which included cases of Kid Rock’s shooting on Bud Light and publishing the Internet, haunted the company to this day. The sale was down almost 30% From year to year in January 2025.
Frericks said Bud Light is under pressure from external interest groups, as well as the human rights campaign, to go more extreme with LGBTK advocacy and eventually alienate its basic customer base.
“It was an authentic brand that referred to sports and humor and brought people together. He never got involved in really politicized topics … and Dylan Mulvani was the face of many of these many polarizing topics. ” Said Frerix.
Mulvani, who appeared on Monday to promote his new book Document: Late Corette Notes, said he was shocked by the reaction.
“Well, I’ll start by saying that I want beer and always have,” Mulvani said. “So, I think, when I took that deal, I didn’t think about it, because I was, like,” Oh, this is perfect. ” It felt like an organic thing to do, and it was just another part of me … (but as the outcry continued to grow), I realized that I became a poster child for this job. “
The Anheuser-Busch beer brand suffered after joining the transgender influential Dylan Mulvani. ((Photo by Roy Rohlin / Getty Pictures) / Getty Pictures)
Frericks, who continued to find the management of strict funds with Vivek Ramaswami, said that the convergence of external factors had put pressure on the bud light in accepting a constant increase in the DEI policy section that eventually led to a disaster for the business.
He pointed to large fund managers such as companies that put pressure on Blackrock to adopt environmental, social and management policies (ESG) and DEI because of the money they received from pension funds in progressive countries such as California and Newouper, as well as in European markets.
Last month, Blackrock’s leadership told employees The company moved away from its DEI policies.
The former CEO claims that Bud Late had a European owner, Inbev, forced him to lose the sight of US values presented by the brand. According to Frerix’s view, it is normal for the business and the government to clash to influence the social outcomes in Europe, but that kind of partnership was antithetic for Bud Light’s business values and alienating its customer base in the United States.
“They adhere to really different rules in Europe. Europe is very pro-ES, pro-Day continent, “he said.
The company has not yet recovered from the partnership. (Roberto Macado Noah / Ligrok through Goetie Pictures / Getty Pictures)
After reaction from customers, Anhuzer-Bush chief executive Brendan Viightt has issued a statement It did not directly mention Budweiser’s partnership with Mulvani and that critics missed as if they were not apologized. However, Bud Light became the UFC’s officially beer and comedian Jane Gillis reported in a well -received ad that aired during Super Bowl. In the ad, which featured Illillis and rapper Post Minor, playing “Great Men of Cool de Sack”, was praised by critics and fans.
However, Frerix says that for Bud Late to recover, the real apology is fine, and maybe the company even has to consider leaving its European parent company and finding an American owner.
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“I always say the road to ransom, he goes through forgiveness,” Frix said. He added that Bud Light should admit that they had “attacked” and ask customers for a “second chance”.
Anhuser-Bush, Mulvani and Blacker did not respond to commentary requests.
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